Harley-Davidson Announces Key Leadership Changes

Key Highlights "As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful," said Artie Starrs, President and CEO, Harley-Davidson. "These changes set us up to deepen our connection to riders and dealers, accelerate data-led and tech-enabled engagement, and unlock the full potential of our operations." Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure New Roles to Propel Growth and Integration: MILWAUKEE, Dec. 10, 2025 /PRNewswire/ -- Harle ...