热度再攀新高！吴向东直播分享万商联盟“我们的200天”

Core Insights - The live broadcast by the chairman of Zhenjiu Lidou Group, Wu Xiangdong, highlighted the innovative model of the company during the industry's transformation period, attracting significant online engagement with 9.78 million views and 3.4 million likes [2][4]. Group 1: Business Performance - In the past 200 days, the Wan Shang Alliance has successfully held 71 "Zunyi Forums," attracting over 9,400 participants and signing contracts with 3,800 alliance supermarkets [2]. - The "Da Zhen·Zhenjiu" product achieved a revenue of 580 million yuan, covering 31 provinces and 250 cities, becoming the top-selling new product in the mid-to-high-end liquor segment [2][6]. Group 2: Strategic Initiatives - The Wan Shang Alliance established a "six no" sales rule and a five-level supervision system to ensure price stability and market order [4]. - Wu Xiangdong emphasized the importance of quality, stating that if the taste does not meet standards, the product should not be launched [6]. Group 3: Future Development Plans - The company plans to continue recruiting quality alliance merchants while eliminating those that do not meet standards, and will focus on team building and maintaining stable product prices [6]. - A new winery, Zhenjiu Vineyard, is set to be completed by the end of 2026, aiming to provide a comprehensive experience combining food, wine, culture, and tourism [6]. Group 4: Product Innovations - The new strategic product "Da Zhen·Zhenjiu" was developed with input from 32 national and provincial liquor judges, featuring a minimalist design and innovative anti-counterfeiting measures [6]. - The "Zhenjiu·Cuojinma" commemorative liquor was launched, inspired by the national treasure bronze artifact "Copper Galloping Horse," and will be released in a limited global edition [10].