Coca-Cola(US:KO) Businesswire·2025-12-10 22:15Core Viewpoint - The Coca-Cola Company has announced the appointment of Henrique Braun as CEO, effective March 31, 2026, succeeding James Quincey, who will become Executive Chairman after a successful nine-year tenure [1][5]. Leadership Transition - James Quincey, who is 60 years old, will step down after leading the transformation of Coca-Cola into a total beverage company and adding over 10 billion-dollar brands during his tenure [2][3]. - Quincey has reshaped the company's strategy to create a more agile organization, focusing on digital transformation and modernized marketing, while also navigating the challenges posed by the COVID-19 pandemic [3]. Future Focus - As the new CEO, Braun's priorities will include identifying global growth opportunities, enhancing consumer engagement, and leveraging technology to drive business performance [4][9]. - Braun expressed his commitment to continuing the momentum established by Quincey and unlocking future growth in collaboration with bottlers [9]. Background of Henrique Braun - Braun has been with Coca-Cola since 1996 and has held various leadership roles, including EVP and COO since January 1, 2025, and has overseen all operating units globally [6][7]. - His previous positions include President of the Latin America operating unit and President for Greater China & South Korea, showcasing his extensive experience across different markets [7]. Acknowledgment of Leadership - David Weinberg, Coca-Cola's lead independent director, praised Quincey's transformative leadership and expressed confidence in Braun's ability to build on the company's strengths for future growth [5][14]. - Quincey acknowledged the privilege of serving Coca-Cola for 30 years and endorsed Braun as the right leader for the company's future [13].