以“节”促“消” 山西300余款特色商品通过邮政年货节走向全国

Group 1 - The 2026 "Postal New Year Goods Festival" marketing event has officially launched, featuring nearly 50 manufacturers showcasing various specialty products from Shanxi Province and beyond [1] - The event focuses on four major market demands: outlets, government-enterprise collaboration, stations, and small catering, offering over 300 high-quality products across six categories, including Jixian apples and Longzhi millet [2] - The theme of the festival is "New Year Flavor, Delivered Home," running until March 15, 2026, with both offline exhibitions and a diversified online sales model, including community group buying and live streaming [2] Group 2 - Shanxi Postal has collaborated with local governments to create 25 standardized postal agricultural product bases, achieving a transaction volume of 357 million yuan for agricultural products and 250 million yuan for industrial goods [4] - The company has developed a three-dimensional sales channel integrating "outlets + community," "outlets + stations," and "online + offline," facilitating the sale of nearly 300 Shanxi specialty agricultural products nationwide [4] - The initiative has significantly increased sales for local enterprises, benefiting around 23,000 local livestock farmers and contributing to rural revitalization efforts [4]