优质优价，让市场有效运行（这些新提法，写入“十五五”规划建议⑧）

Core Viewpoint - The Chinese market is undergoing a significant transformation from a focus on low prices to an emphasis on quality and value, as consumers increasingly prioritize quality and experience over mere cost savings [6][10][11]. Group 1: Consumer Behavior Changes - Consumers are shifting their purchasing criteria from "absolute low prices" to safety, quality, and service, indicating a rational pursuit of a better quality of life [7][10]. - The middle-income group is expanding, and Generation Z is becoming the main consumer force, focusing more on quality, health, experience, and emotional resonance [10][14]. Group 2: Industry and Market Dynamics - Many companies are moving away from price wars and are instead focusing on technology, quality, and brand development [6][12]. - The "Fifteen Five" plan emphasizes the creation of a market order that prioritizes quality and fair competition, which is essential for fostering innovation and enhancing economic vitality [6][8][11]. Group 3: Implications for Business - Companies are encouraged to adopt a "quality over price" strategy, which can lead to higher customer satisfaction and loyalty, even if it results in lower foot traffic compared to low-price competitors [12][13]. - The integration of quality standards and branding can help businesses focus on producing high-quality products while ensuring fair compensation for producers [7][13]. Group 4: Regulatory and Policy Framework - The market regulatory authority is actively implementing policies to combat "involution" in competition, including holding discussions with businesses and enforcing fair competition practices [15][16]. - Experts suggest that breaking down local protectionism and enhancing market access for high-quality products are crucial for achieving a balanced market environment [16][17].