抢占春节市场 航司集体开通国际新航线

Core Insights - The international airline market is experiencing intensified competition as airlines prepare for peak travel periods around New Year's, winter holidays, and the Spring Festival [1] Group 1: New Route Developments - China Southern Airlines (CZ377) launched a new route from Guangzhou to Madrid, achieving over 90% seat occupancy on return flights [2] - China Southern Airlines also inaugurated a direct flight from Guangzhou to Darwin, reducing travel time to approximately 6 hours [2] - Eastern Airlines opened a significant new route from Shanghai to Buenos Aires via Auckland, marking the longest single-route flight globally and filling a gap in direct flights to South America [2] - Hainan Airlines announced three new Southeast Asia routes, including Haikou to Kuala Lumpur and Ho Chi Minh City, set to open in December [2][3] - Sichuan Airlines resumed its direct flight from Chengdu to Auckland [3] Group 2: Travel Demand and Booking Trends - Flight ticket bookings for the upcoming New Year holiday have surged, with domestic route bookings exceeding 1.06 million, a year-on-year increase of approximately 45%, and international route bookings surpassing 530,000, up about 15% [4] - Popular outbound destinations for the New Year include Bangkok, Seoul, and Singapore, with long-distance destinations like London and Sydney also in demand [4] - The travel booking platform reported a significant increase in interest for outbound travel products, with overall booking activity rising over 30% compared to the previous year [4] - There is a growing interest in long-haul destinations such as Australia, Turkey, Egypt, and Switzerland, indicating a shift towards more diverse travel options [5] - The expansion of international routes is expected to enhance flight accessibility and meet the increasing demand for travel from China and to China [5]