Core Viewpoint - The competitive landscape of global e-commerce platforms is intensifying, leading to an increasing number of exits from the market, exemplified by the closure of Ozsale, an Australian e-commerce platform, set for January 27, 2026 [1][8]. Group 1: Company Overview - Ozsale, known as the "overseas version of Vipshop," will cease operations, with unused points expiring after the shutdown date [1]. - The closure follows the earlier shutdown of its sister platform, NZSale, indicating a significant shift in the regional discount e-commerce model [2]. - Ozsale was founded in 2007 by Jamie and Carl Jackson, who capitalized on the demand for high-quality, affordable products through a membership-based flash sale model [3][4]. Group 2: Historical Performance - By 2012, Ozsale had over 2 million members and reported annual sales of £102 million (approximately 1 billion RMB), marking a 40% year-on-year growth [5]. - The peak of MySale's operations included 12 websites across five countries, with significant user growth and plans for expansion into the UK and US markets [5][6]. - However, the company faced a 43% decline in sales and a 50% drop in gross profit by late 2019, indicating a downturn in performance [6]. Group 3: Market Dynamics - The closure of Ozsale reflects broader trends in the global e-commerce sector, with over ten platforms facing bankruptcy or forced acquisition between 2024 and November 2025 [8]. - Competitors like Amazon, Temu, and Shein have significantly impacted regional platforms, leading to a decline in market share for local e-commerce sites [9]. - Ozsale's delivery complaints increased by 180% over three years, with over 30% of users reporting order delays, highlighting operational inefficiencies [9][10]. Group 4: Future Implications - The decline of platforms like Ozsale and Catch illustrates the challenges faced by e-commerce businesses that fail to adapt to evolving market conditions and consumer preferences [10]. - In contrast, domestic beauty brands in China are thriving through established platforms like Tmall and JD, as well as emerging channels like Douyin, indicating a shift in competitive strategies [11]. - The e-commerce landscape is transitioning towards a focus on user engagement, operational efficiency, and differentiated experiences, necessitating a reevaluation of traditional business models [11].
知名电商平台停止运营
3 6 Ke·2025-12-11 01:51