2025年，中国市场哪些IP正在赚钱

Core Insights - The keyword "IP" has become increasingly prominent in the financial reports of various entertainment companies in 2025, particularly in Q3, indicating a significant shift in revenue structures and business models driven by IP-related activities [1] - Several companies are leveraging successful IPs to enhance their revenue streams, with a focus on non-ticket income and innovative business strategies [1] Group 1: Animation Film IP - Animation films have emerged as key drivers for revenue growth, with successful titles like "浪浪山小妖怪" generating over 1.7 billion in box office revenue and contributing to a 101.6% year-on-year revenue increase for Shanghai Film in Q3 2025 [1] - Companies like Wanda Film emphasize the strategic importance of sustainable IP linkages for derivative sales and experiential consumption, enhancing their profitability structure [3] Group 2: Live-action and Animation Series IP - Bilibili reported a 3% year-on-year revenue growth in Q3 2025 for its IP derivative products, marking the first increase after ten consecutive quarters of decline, driven by successful projects like "凡人修仙传" [5] - iQIYI is advancing its IP consumer products and experiential businesses, achieving over 100% revenue growth in this segment, with significant contributions from projects like "赴山海" [5] Group 3: Classic IP - Companies like Aofei Entertainment continue to focus on long-standing IPs such as "喜羊羊与灰太狼," which remains a development priority, showcasing the potential for sustained revenue generation from established IPs [8] - Reading Group's IP derivative business reached a GMV of 480 million in the first half of the year, nearing last year's total, indicating strong market demand for classic IPs [10] Group 4: Trendy Artist IP - Pop Mart celebrated the 10th anniversary of its LABUBU IP, with new products achieving rapid sales, highlighting the growth potential of trendy artist IPs [11] - Miniso has signed 16 trendy artist IPs and launched significant collaborative events, demonstrating the effectiveness of brand partnerships in driving sales [11] Group 5: Game IP - Game companies are diversifying their revenue streams through IP derivatives, with notable sales from game-related merchandise during events like Double 11, indicating strong market performance [13] Group 6: Industry Trends and Strategies - The industry is increasingly focused on the emotional resonance of IPs, with companies developing content that aligns with contemporary societal sentiments to enhance user engagement [14] - Companies are adjusting their strategies to improve the efficiency of IP business operations, with a focus on integrating content creation and consumer engagement to drive revenue [20][22] - The trend towards local IP development is expected to gain momentum, providing opportunities for culturally relevant IPs to thrive in the market [23]