Sou Hu Cai Jing·2025-12-11 04:06Core Insights - JD.com celebrated the 6th anniversary of the JD Gold List, announcing three major awards for 2025: "Quality Gold Award," "New Product Gold Award," and "PLUS Member Selection Gold Award," recognizing over 140 brands for their high-quality products [1][3] - The JD Gold List has demonstrated significant consumer influence, with approximately 1 billion people expected to purchase items from the list in 2025, and products on the list experiencing a sales growth rate 12 times higher than regular products, with a 100% higher repurchase rate [3][4] Consumer Recognition and Trust - Over 80% of consumers view the JD Gold List as a "navigation tool" for quality living, addressing the common pain point of "choice difficulty" in an information-overloaded market [3][4] - According to a report by iResearch, the JD Gold List leads the industry in consumer awareness, user experience, and purchase satisfaction, with nearly 70% of users mentioning it first when shopping [4][6] Innovations and Upgrades - In 2023, the JD Gold List introduced the "Quality Gold List," collaborating with JD's quality laboratories to ensure stricter quality standards for listed products, with over 90% of consumers expressing stronger trust in these products [6][9] - The JD Gold List is transitioning to an interactive shopping experience, creating personalized lists based on individual consumer needs and habits, aiming for a "thousand people, thousand lists" approach [8][9] Brand Growth and Market Impact - The JD Gold List serves as a "trust list" in the e-commerce industry, enhancing brand exposure, purchase efficiency, and brand value, leading to sustained growth for brands [9][11] - For example, after being featured on the JD Men's Jeans Quality Gold List, a product saw over 600% increase in exposure and over 500% increase in sales in the first month, with a 97% positive feedback rate [9][11] Brand Collaboration and Recognition - The JD Gold List has become a significant platform for brands to convey their value, as seen with the collaboration between Soundcore and JD Gold List, which led to a 30-fold increase in traffic for their new product [11][13] - The JD Gold List maintains a principle of no human intervention in its evaluations, ensuring the creation of the most authoritative rankings in the e-commerce sector [13]