让“闲田”变“忙田” 农村创业新力量让冬日乡村“火”起来

Core Insights - The article highlights the vibrant development of rural industries during winter, traditionally a farming off-season, with over 14.3 million people returning to rural areas for entrepreneurship, leading to new business models and changing the rural industrial landscape [1] Group 1: Rural Entrepreneurship - The number of returnees starting businesses in rural areas has exceeded 14.3 million, indicating a growing trend in rural entrepreneurship [1] - Activities such as farming experience events and interactive games are being introduced to attract visitors and boost agricultural product sales [7][8] Group 2: Agricultural Innovation - In Zhejiang, innovative agricultural practices are being implemented, such as the integration of tourism and agriculture, exemplified by a successful orange orchard that attracts visitors for fruit picking [8][15] - The "Red Beauty" orange variety is highlighted for its high yield, with an annual production exceeding 5 million pounds and a total annual output value close to 100 million yuan [10] Group 3: Technological Advancements - The use of organic fertilizers and advanced technologies, such as automated monitoring systems in smart greenhouses, is enhancing the quality of agricultural products while reducing labor costs [12] - The integration of various facilities, including visitor centers and themed cafes, within orchards is creating multifunctional agricultural spaces that enhance visitor experience and drive local economic growth [15][17]