Core Insights - The nutrition and health supplement market is undergoing profound structural changes, necessitating continuous innovation for companies to achieve differentiated competition in an increasingly competitive environment [1][2] Industry Trends - The vitamin and mineral supplement industry is influenced by three long-term structural trends: 1. Accelerating population aging leading to upgraded demand, with elderly consumers seeking tailored nutritional solutions rather than generic products [1] 2. Significant changes in channel structure, with online consumption becoming an irreversible trend, particularly through e-commerce platforms [1][2] 3. The rise of younger consumer groups who prioritize novelty and experience in health products, requiring companies to innovate in product form, marketing, and brand communication [2] Company Strategy - The company has adopted a "Four New" strategy focusing on new products, new projects, new models, and new businesses, integrating this approach throughout its operations [2] - The vitamin product line has expanded from a single product to over 50 SKUs, catering to diverse demographic needs [2] - The company has made significant investments in social and interest e-commerce to enhance online and offline integration [2] Innovation Practices - Differentiation in the vitamin sector is achieved through segmentation and contextualization, enhancing product functionality and user perception [3] - The company emphasizes packaging and positioning innovation, as seen in its smoking cessation product, which aims to reduce the perception of being a pharmaceutical product [3] - In the probiotics sector, the company focuses on functional strains rather than engaging in price wars, establishing competitive barriers through proprietary strains [4] Collaboration and Precision Nutrition - The company collaborates with leading health check institutions to leverage health data for personalized probiotic formulations, allowing for higher pricing while maintaining sales growth [4] - The company believes that innovation is crucial not only for pharmaceutical companies but also in the OTC and health supplement sectors, aiming to meet consumer needs and achieve market recognition [4] Mission Statement - The company's mission is to serve the quality of life for consumers, focusing on health and lifestyle improvements through continuous innovation in its product offerings [4]
民生健康陈稳竹：消费医疗赛道迎来结构性机遇 创新是破局关键