冰雪经济系列报道之一 冷资源热发展 新业态新模式助燃冰雪经济

Core Insights - The winter season has led to a surge in ice and snow consumption in China, with various regions innovating to create diverse ice and snow consumption scenarios, significantly boosting the ice and snow economy [1] Industry Overview - China's ice and snow industry has developed a comprehensive industrial chain covering upstream equipment manufacturing, midstream event operation and training, and downstream tourism and leisure [1] - The total scale of China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan by 2025 [1] Regional Developments - Northern regions are leveraging their ice and snow resources to innovate ice and snow attractions, sports venues, and themed accommodations, attracting numerous tourists [1] - In Jilin, ski resorts are incorporating traditional cultural elements like Peking opera to enhance visitor experiences [2] - Harbin is promoting industrial tourism by integrating local industrial heritage with ice and snow activities, enriching the cultural experience for visitors [2] Southern Region Initiatives - Southern regions are developing indoor ice and snow venues and enhancing the ice and snow equipment manufacturing industry [3] - A company in Zhejiang reported a 40% year-on-year increase in sales of children's ski gear, totaling over 70 million yuan from September to November [3] - An indoor snow venue in Shenzhen attracted over 400,000 visitors in its first month, with a peak daily attendance of over 40,000 [3] Strategic Recommendations - Northern regions should focus on quality upgrades, resource potential, and creating high-level ice and snow tourism destinations while enhancing service capabilities and exploring year-round operations [4] - Southern regions should leverage their manufacturing and technological advantages to innovate in ice and snow production and deepen the integration of local culture with ice and snow activities [4]