Core Insights - The event held on December 10 in Xishuangbanna focused on the transformation and future opportunities of the konjac industry, highlighting the release of a report on the development of the konjac food industry in China, marking a new phase of standardization and value creation [1][10] Industry Overview - China is the world's largest producer and consumer of konjac, accounting for over 60% of global planting area and production, with Yunnan, Sichuan, Hubei, and Shaanxi as the four core production regions [1][5] - The konjac industry has evolved from traditional products to a diverse range of offerings, including snacks, meal replacements, and plant-based foods, with the entire industry chain exceeding 100 billion yuan [5] Policy and Market Dynamics - The release of the "China Food and Nutrition Development Outline (2025-2030)" by the Ministry of Agriculture and Rural Affairs emphasizes increasing the supply of konjac and other fiber-rich foods, driving industry growth [1] - The konjac market is experiencing a shift towards health-conscious, younger, and convenience-oriented consumers, with a notable increase in demand for low-fat, high-fiber konjac products, particularly in Japan and Europe, where annual growth rates reach 15% [5][8] Company Innovations - Weidong, a leading company in the konjac snack sector, holds a 61% market share since launching its first konjac product in 2014 and has established the first industry standard for konjac ready-to-eat foods [3][12] - The company has invested in R&D centers in Henan and Shanghai, continuously optimizing product taste and expanding its product line with innovative flavors [12][14] Health Benefits and Consumer Trends - Konjac is recognized for its low-calorie, high-fiber properties, which can enhance satiety and slow down the absorption of sugars and fats, addressing the dietary fiber deficit in the Chinese population [7][8] - The report indicates a transition in konjac consumption from niche markets to broader demographics, with a focus on health, youthfulness, and convenience [8][10] Future Directions - Experts suggest that the konjac industry needs to overcome technological bottlenecks in breeding and processing, and establish a comprehensive standard system for the entire industry chain [16] - The event showcased the integration of traditional culture with modern trends, emphasizing the potential of konjac in various sectors beyond food, including pharmaceuticals and green packaging [16]
“国民零食”撬动千亿市场 卫龙超级食材魔芋爽发布会在西双版纳举办