「儒商风采」德州市恩锋企业管理咨询有限公司董事长李媛媛：先做朋友，再做生意

Core Insights - The article highlights the importance of trust in the enterprise management consulting industry, emphasizing that genuine communication and a focus on altruism are key to building relationships with clients [2][3]. Group 1: Trust and Communication - The founder of a consulting company, Li Yuanyuan, recalls the challenges of gaining trust from clients in a short time frame, emphasizing that her approach is rooted in honesty and straightforwardness [3][4]. - Li's strategy involves listening attentively to clients and thinking from their perspective, which reflects the Confucian principle of mutual benefit [3][5]. Group 2: Business Philosophy - Throughout her first decade, Li accumulated resources and established her consulting firm, adhering to the principle of prioritizing ethics over profit [4][5]. - She believes in providing value to clients even when immediate cooperation does not occur, understanding that trust is more valuable than short-term gains [5][6]. Group 3: Social Responsibility - Li's vision extends beyond business, as she actively participates in social causes, such as disaster relief and supporting marginalized groups, demonstrating a commitment to societal welfare [6][7]. - As a member of the local political advisory body, she aims to leverage her business insights to contribute to regional economic development [6][7]. Group 4: Future Aspirations - Looking ahead, Li plans to expand her business beyond the local market, aiming for deeper industry collaboration and broader impact [7]. - Her approach to business is characterized by a focus on effort rather than predefined goals, reflecting a long-term commitment to the principles of modern Confucianism [7].