Apple Stock Marks a Solid Comeback. Is AAPL a Buy, Sell, or Hold for 2026?

Core Viewpoint - Apple (AAPL) stock has rebounded significantly, with a 37.9% increase over the past six months, reaching a record high of $288.62, outperforming the S&P 500 Index and major tech companies like Meta, Amazon, and Nvidia [1][2] Group 1: Stock Performance - Apple shares surged 37.9% over the last six months, outperforming the S&P 500 Index's 14% gain [1] - The stock reached a record high of $288.62 on December 3 [1] Group 2: Factors Driving Growth - The upward trend began in late summer, driven by favorable developments, including temporary tariff relief on iPhones manufactured outside the U.S., which helped maintain demand during a crucial upgrade cycle [2] - Enthusiasm for the iPhone 17 lineup has significantly contributed to the rebound, with strong consumer demand expected to bolster the holiday quarter [3] Group 3: Financial Performance - Apple reported record results for the September quarter, with sales rising 8% to $102.5 billion, and projects year-over-year revenue growth of 10% to 12% for the December quarter [4] - iPhone sales reached a record $49 billion in the September quarter, up 6% year-over-year, with management targeting double-digit growth during the holiday season [6] Group 4: Future Outlook - The growth momentum is expected to continue into 2026, supported by a refreshed product lineup and strong demand for core products [5] - The iPhone 17 lineup and new products like the next-generation AirPods Pro and expanded Apple Watch lineup are anticipated to drive significant device upgrades [5]