智慧生活 兴向未来｜兴业银行成都分行成功举办“文旅+公益”兴福龙主题日活动

Core Viewpoint - The event "Smart Life, Future Ahead" organized by Industrial Bank Chengdu Branch aims to enhance financial safety awareness while promoting the integration of finance with cultural tourism, contributing to the high-quality development of Sichuan's tourism economy [1][3]. Group 1: Event Overview - The event featured three main areas: "Exploring Tianfu with Xingfu Dragon," "Anti-Fraud Education," and "Financial Insights," focusing on the combination of cultural tourism and public welfare [1]. - Over 200 participants, including media representatives and community residents, engaged in activities designed to foster new consumption scenarios and ecosystems [1][3]. Group 2: Financial Products and Services - The Chengdu Branch launched a promotional video showcasing a tourism guide that highlights three consumption scenarios: food, entertainment, and rights, integrating financial services into diverse consumption experiences [4]. - The bank introduced specialized personal loans for the hospitality and restaurant sectors, offering credit limits up to 70 million yuan to support local businesses in seizing tourism opportunities [4]. Group 3: Financial Safety Awareness - A police officer delivered a presentation on financial safety, using real-life cases to illustrate various types of telecom fraud, enhancing attendees' understanding of current fraud tactics [5]. - The event included a video warning about fraud, aiming to equip participants with knowledge to recognize and prevent scams [5]. Group 4: Community Engagement and Promotions - The community event featured interactive activities, allowing participants to collect stamps for rewards, promoting local dining and shopping through various discounts and offers [7]. - The Chengdu Branch emphasized its commitment to creating a convenient financial service network, aiming to enhance community engagement and support the tourism consumption season [7]. Group 5: Financial Support for Tourism - The Chengdu Branch has positioned cultural tourism as a key focus for high-quality development, optimizing financial supply and innovating products to better serve the tourism sector [7]. - The bank has provided over 15 billion yuan in financing to the tourism industry, underscoring its role in supporting economic growth through cultural tourism [7].