“政策红利+向新而行”释放叠加效应 我国建材家居行业迈向“新”前景
Yang Shi Wang·2025-12-11 08:36

Core Insights - The building materials and home furnishing industry is accelerating product iteration driven by rising consumer demand for quality living, national policy guidance, and corporate innovation practices [1] - Smart products are gaining popularity among consumers, with significant retail growth and double-digit sales increases reported by companies like Arrow Home [1] - The industry is focusing on human-centered design, healthier low-carbon living environments, and smarter user experiences, creating new systematic and scalable development opportunities [1] - The rise of smart home technology is enhancing convenience and promoting advancements in green, environmentally friendly, safe, and intelligent products [3] Summary by Categories - Consumer Demand: There is a continuous upgrade in residents' quality of life demands, leading to a shift towards green, healthy, and smart products in the market [1] - Product Innovation: Companies are innovating to meet market needs such as "good house" construction standards and age-friendly product development [1] - Government and Corporate Support: The government offers subsidies of 15%-20% for energy-saving and green products, with companies matching this support [1] - Market Trends: The smart home sector is emerging as a significant trend, contributing to the overall advancement of the industry [3]