Core Viewpoint - The company is focusing on "technology empowerment, resource integration, and efficiency upgrade" to enhance input-output efficiency in response to rising online traffic costs [1] Group 1: Technology and Operations - The company is strengthening its technical platform capabilities by applying artificial intelligence for content generation and material optimization, as well as using smart algorithms for precise marketing, which automates core business operations and improves advertising accuracy and conversion rates [1] - The company is leveraging its qualifications as a "comprehensive agent of the giant engine" and "KA service provider for Tencent advertising" to deepen collaborations with leading platforms such as ByteDance, Tencent Advertising, and Xiaohongshu, effectively integrating quality resources to consolidate traffic acquisition capabilities [1] Group 2: Business Structure and Strategy - The company is expanding into emerging businesses such as media platform operations and live broadcast agency services to extend service boundaries and enhance the value of single clients, optimizing its business structure to counteract traffic cost pressures [1] - The company is implementing a strategy of "deepening and optimizing in parallel, traditional and emerging collaboration" for its offline distribution network, focusing on refined operations of existing distributors through empowerment training and digital tool support to enhance their comprehensive service capabilities [1] Group 3: Marketing and Channel Development - The company is dynamically optimizing its structure in line with consumer trends and channel changes, with a focus on expanding into emerging channels like instant retail and deepening cooperation with key clients to enrich offline touchpoints, thereby enhancing coverage breadth and depth [1] - The company emphasizes "deep integration of online and offline" as its core strategy, aiming to build a collaborative and efficient marketing network system [1] - The company will continue to optimize its online and offline integration strategy, driven by technology to enhance efficiency and strengthen channel resilience, promoting high-quality development of its marketing system [1]
彩虹集团：公司将持续优化线上线下融合策略