Core Viewpoint - Rainbow Group emphasizes the importance of online sales channels for the growth of household insecticide products, projecting a 17% increase in online sales for 2024 according to Nielsen data [1] Industry Summary - The household insecticide product category is expected to see significant growth in online sales, with online channels becoming a crucial driver for industry expansion [1] - The company plans to enhance its online presence to increase the proportion of online sales and strengthen its competitive advantage [1] Company Strategy - The company will invest more resources into emerging channels such as live e-commerce and community marketing to improve user conversion through scenario-based live streaming and private community operations [1] - The company aims to deepen content marketing and user interaction for its "Guai Guai" brand in emerging channels to enhance brand loyalty [1]
彩虹集团：将重点强化线上布局