专业户外服饰品牌坦博尔正式递交港股上市申请

Core Viewpoint - The outdoor apparel brand Tambor has officially submitted its main board listing application to the Hong Kong Stock Exchange, marking a significant step in its capital market journey, reflecting its robust performance growth and comprehensive capabilities in R&D, production, and brand building [1] Market Overview - According to Zhaoshang Consulting, the Chinese professional outdoor apparel market is expected to reach approximately 131.9 billion yuan in 2024, with a projected compound annual growth rate (CAGR) of 16.8% until 2029 [1] - Tambor holds a market share of 1.5% in the Chinese professional outdoor apparel sector, ranking seventh among domestic brands [1] Financial Performance - Tambor's revenue grew from 732.4 million yuan in 2022 to 1.302 billion yuan in 2024, achieving a compound annual growth rate of over 33% [1] - In the first half of 2025, the company reported revenue of 658 million yuan, representing an 85% year-on-year increase [1] Product Development and Innovation - Tambor has established a systematic capability centered on product development, controlling the entire chain from R&D to manufacturing [2] - The brand has made significant breakthroughs in material technology, developing proprietary membrane technology that addresses traditional material limitations in breathability [2] - A partnership with Beijing Institute of Fashion Technology has led to the establishment of an "Extreme Cold Technology Laboratory," which simulates extreme environments for product testing [2] Brand Strategy and Market Positioning - Tambor has differentiated itself by positioning its products at the intersection of "professional outdoor" and "everyday warmth," leveraging functional products and cost-performance advantages to reach a broader audience [1] - The brand's top outdoor series achieved a revenue growth of 6.5 times in 2024, becoming the fastest-growing product line [6] Sales Channels and Marketing - As of June 2025, Tambor operates 568 permanent offline stores in China, establishing a stable physical retail foundation [6] - Online sales have shown strong growth, with online revenue accounting for 52.7% of total sales in the first half of 2025, reflecting a year-on-year increase of 168.5% [6] - The brand's influence on social media is evident, with over 2 billion views on its videos on Douyin, showcasing effective content dissemination and user engagement [6] Sustainability and Future Plans - Tambor integrates sustainable development into its production system, focusing on energy conservation and efficiency through continuous technological upgrades [6] - The company plans to accelerate its internationalization through strategic acquisitions and partnerships, aiming to establish overseas R&D centers to develop professional functional apparel suited for global markets [8]