用好这些平台自带的工具，旺季流量和转化有保障！

Core Insights - The article emphasizes the upcoming 2025 sales peak and eBay's initiative to support sellers through a series of articles focused on driving traffic, after-sales service, and product selection to achieve better sales performance during the peak season [1]. Group 1: Sales Trends - The year-end sales peak is characterized by a significant increase in platform traffic, with buyers actively searching for gifts, new products, and restocking items, reaching a peak in purchasing motivation [5]. - Sellers can leverage eBay's built-in tools to enhance product exposure, accelerate sales speed, improve conversion rates, and stabilize repeat traffic during the holiday season [5]. Group 2: Promotional Tools - Four key promotional tools are highlighted for maximizing visibility and conversion during the peak season: 1. Sale Event: A direct discount tool that allows sellers to set discounts for a group of products, making it easy for buyers to see the savings [6]. 2. Coupons: Flexible tools that encourage potential buyers to complete purchases, with various settings such as threshold discounts and targeted offers for specific buyer groups [7][8]. 3. Volume Pricing: Encourages bulk purchases by displaying tiered discounts for multiple items, suitable for consumables and small goods [10]. 4. Offers to Buyers: A tool to reach out to potential buyers who have shown interest but have not completed a purchase, using automated offers based on buyer behavior [11]. Group 3: Customer Engagement - The holiday season is an optimal time to activate repeat customers, who are more likely to return to familiar stores for seasonal purchases [12]. - Tools like Buyer Groups and Newsletters can be effectively combined for targeted email marketing, enhancing engagement and conversion rates [12][13]. - Continuous optimization of newsletter content based on open rates and click-through rates can help maintain customer engagement and stabilize repeat purchase data [13]. Group 4: Strategic Planning - Successful sales during the peak season require consistent and regular promotional signals rather than just large discounts [14]. - Sellers are encouraged to conduct bi-weekly reviews of promotional tool performance to adjust strategies and optimize discount offerings [14].