定西漳县：“新农人”架起电商桥

Core Insights - The article highlights the transformation of the traditional medicinal herb industry in Zhang County, Gansu Province, driven by the integration of digital technology and local youth returning to their roots [1][3]. Group 1: Industry Overview - Zhang County is a key production area for traditional Chinese medicinal herbs, benefiting from high-altitude climate and fertile soil, which has established its herbs as market "hard currency" [1]. - The local herb cultivation has become a significant income source for many households, with increasing numbers of farmers investing in herb farming [1]. Group 2: Challenges and Opportunities - The traditional "waiting for purchase" model has become a bottleneck for industry growth, isolating abundant resources from the broader market [1]. - The emergence of e-commerce support policies and the rise of live-streaming sales have provided new opportunities for local farmers to sell their products [3]. Group 3: Youth Engagement and Innovation - A group of "returning youth" has transformed into "new farmers," leveraging their experiences and modern perspectives to break the isolation of local products [3]. - These young farmers have adopted live-streaming as a sales channel, effectively marketing their herbs and increasing order volumes, thus opening new markets for Zhang County's medicinal herbs [3].