中国经济样本观察·企业样本篇丨从黑土地走向全球的农牧企业——禾丰食品30年蝶变之路

Core Insights - He Feng Food Co., Ltd. has evolved from a small startup into a major player in the agricultural industry, producing 9 million tons of feed and processing over 900 million chickens annually, with operations in over 20 countries [1][4][10] - The company has made significant strides in the Chinese feed industry, moving from being dominated by foreign enterprises to establishing a strong domestic brand [2][3] - He Feng's strategic vision has evolved over three phases, aiming to become a top-tier feed supplier, a leading agricultural enterprise, and ultimately a world-class agricultural food company [5][6] Company Development - Founded in 1995 by seven young entrepreneurs, He Feng faced initial challenges such as market skepticism and fierce competition from foreign brands [2][3] - The company adopted a customer-centric approach, promising quick delivery and responsive service, which helped it gain a foothold in the local market [3] - Over the years, He Feng has received numerous awards for quality and has been involved in the revision of national and industry standards, showcasing its commitment to excellence [4] Strategic Upgrades - He Feng has undergone three strategic upgrades, focusing on integrating the entire agricultural supply chain from feed production to food processing [5][6] - The company has successfully partnered with local enterprises to expand its operations, exemplified by its collaboration with the Jiuguhe Group, which has significantly increased production capacity [5][6] International Expansion - He Feng has actively pursued international markets, establishing factories in countries like Nepal and Indonesia, and exporting products to South Korea [7][10] - The company has leveraged partnerships with international firms to enhance its technological capabilities and market reach [10] - He Feng aims to create the largest white-feather chicken industry cluster globally, reflecting its ambition to elevate Chinese agricultural products on the world stage [11]