《得闲谨制》从预售破亿元到增长乏力，正午阳光首战银幕遇劲敌

Core Viewpoint - The film "得闲谨制" (translated as "The Leisurely Production") has not met expectations in terms of box office performance and ratings, despite high anticipation and a strong production team [1][2][3] Group 1: Box Office Performance - The film has grossed approximately 2.25 billion yuan within six days of its release, with projections estimating final box office earnings between 3 billion and 4 billion yuan [2][3] - The film's pre-sale ticket sales exceeded 100 million yuan, but this momentum did not carry over into its actual box office performance [2][3] - The production cost of "得闲谨制" is around 400 million yuan, with a break-even point estimated at 120 million yuan, indicating that the film has already achieved its break-even target despite lower than expected box office projections [3] Group 2: Audience Reception and Critique - The film has received a low rating of 6.9 on Douban, which is considered disappointing compared to the high ratings of previous works by the production team [4][5] - Audience reactions have been polarized, with some viewers initially giving negative feedback but later changing their opinions after engaging with online analyses [6] - The film's narrative style, which relies heavily on dialogue rather than visual storytelling, has been critiqued for lacking necessary character development [6] Group 3: Production Team and Strategy - "得闲谨制" is produced by 正午阳光 (Zhengwu Sunshine), featuring a notable team including director 孔笙 (Kong Sheng) and writer 兰晓龙 (Lan Xiaolong), known for their impactful works in military-themed narratives [2][4] - The film's marketing strategy has been criticized for its "zero pre-heating" approach, which left insufficient time for promotion before its release [2][3] - The film aims to provide a fresh perspective on war narratives, focusing on the human experience and emotional depth rather than traditional portrayals [5][6]