Stellantis(US:STLA) 智通财经网·2025-12-11 10:04Core Viewpoint - Stellantis is shifting its strategy under new CEO Antonio Filosa, prioritizing sales growth over profits by expanding low-margin fleet sales and investing in budget models to regain market share in North America and Europe [1][2]. Group 1: Strategic Changes - Filosa's immediate goal is to exceed conservative analyst expectations for sales and revenue this year, following a significant drop in U.S. sales under the previous CEO [1][2]. - The new strategy includes restarting fleet sales in the U.S., which target rental companies and government agencies, despite their lower profit margins [3][11]. - Filosa is also addressing long-standing issues by evaluating the future viability of Stellantis's 14 brands, including Fiat and Maserati [3][19]. Group 2: Market Performance - Initial results show that Stellantis's North American sales increased by 6% year-over-year in Q3, marking the first growth in eight quarters [2]. - Stellantis's market share in the U.S. has fallen below 8%, a record low compared to 12.5% in 2020 [5]. - The company plans to invest $13 billion in the U.S. market to boost sales and counteract negative impacts from tariffs [10]. Group 3: Long-term Goals and Challenges - Filosa has abandoned aggressive electric vehicle sales targets set by the previous CEO, focusing instead on core brands like Jeep and budget models [8][10]. - The company aims for a long-term adjusted operating profit margin of 6%-8%, although analysts predict it will remain in the low single digits for the next few years [13]. - There is a recognition among major investors that fundamental changes will take years, and they are not pressuring for immediate profit margin improvements [12][15]. Group 4: Brand Integration and Market Strategy - Filosa is assessing the potential consolidation of Stellantis's brands, particularly in Europe where market overlap is significant [19]. - The company faces challenges in regaining market share in Europe due to brand redundancy and competition [19]. - The next few months are critical for Stellantis to demonstrate recovery in the U.S. market, which could provide more time for strategic planning [19].