抖音电商推出新营销产品“千川・乘方”

Core Insights - Douyin E-commerce has launched a new marketing product called "Qianchuan・Chengfang," which aims to create a one-stop intelligent marketing system through strategy management, dynamic intelligent services, and precise recommendation capabilities [1] Group 1: Product Features - The "Qianchuan" module integrates budget and ROI (Return on Investment) management, allowing merchants to set an overall budget and comprehensive ROI goals without managing multiple cost dimensions separately [1] - The product upgrades the collaboration with influencers by unifying advertising costs and influencer commissions, prioritizing the flow value of high-profit content [1] Group 2: Business Support - The new marketing product is complemented by supportive policies aimed at reducing costs and increasing revenue for merchants, providing dual support for long-term operations [1]