Group 1 - The core issue revolves around a food safety incident involving Sam's Club, where a consumer found a live mouse in a box of mochi ordered through the "Express Delivery" service [2][3] - Sam's Club attributed the issue to the outdoor pickup point, suggesting that the mouse entered the packaging during the time it was left outside, despite consumer skepticism regarding this explanation [6][7] - The company has faced multiple food safety complaints, with over 13,000 related complaints reported on the Black Cat complaint platform as of December 10, 2025, indicating a pattern of food safety issues [6][7] Group 2 - The incident led to a low public sentiment score for Sam's Club, with a total score of 53 out of 100, reflecting poor performance in crisis management and brand impact [3] - In contrast, the response to a rumor about Tasting's store closures was handled effectively, resulting in a higher score of 83 out of 100, showcasing a strong crisis management strategy [9][11] - Tasting's rapid expansion and effective communication during the rumor incident highlight the importance of timely and clear responses to external threats to brand reputation [10][11]
山姆再因食品安全问题道歉,塔斯汀辟谣大规模关店