抖音电商推出新营销产品“千川 乘方”

Core Insights - Douyin E-commerce launched a new marketing product called "Qianchuan Chengfang" aimed at creating a one-stop intelligent marketing system that integrates strategy management, dynamic intelligent services, and precise recommendation capabilities [1] Group 1: Product Features - The "Qianchuan" module enables integrated intelligent scheduling of budget and ROI (Return on Investment), allowing merchants to manage overall budgets and comprehensive ROI targets without separately handling various costs [1] - The product upgrades the collaboration with influencers by unifying advertising expenses and influencer commissions, prioritizing the amplification of high-profit content's traffic value [1] Group 2: Business Support - The new marketing product is complemented by supportive policies aimed at reducing costs and increasing revenue for merchants, providing dual support for long-term operations [1]