海尔冰箱创英国最快增速

Core Insights - Haier refrigerators have achieved significant market success in both France and the UK, with the 700-liter high-end model becoming a top seller in September and contributing to the fastest market share growth from January to October [1][2] Group 1: Product Innovation - The 90MD high-end refrigerator features a 700-liter capacity and dual ice-making functions, catering to local family needs while enhancing home decor with its high-end glass appearance [1] - The 70cm category refrigerator introduces an innovative drawer design for easier access to frozen foods and is 30% more energy-efficient than traditional models [1] - The Space Fit refrigerator, with a 594mm ultra-thin design, seamlessly integrates with kitchen cabinets and includes advanced moisture retention and sterilization features, aligning with British consumers' preferences for simplicity and health [1] Group 2: Market Strategy - Haier's globalization strategy focuses on enhancing capabilities and services rather than merely selling products, prioritizing premium placements in local key retail spaces to elevate the high-end experience [2] - The company has strengthened product explanation capabilities at the sales end, improving customer satisfaction and brand reputation through professional service [2] - Haier's success in the UK market and its status as the global refrigerator brand retail volume champion for 17 consecutive years reflect its commitment to providing high-quality living experiences for families worldwide [2]