2026年折叠屏手机将迎来爆发期，苹果入局重塑市场格局

Core Insights - The global foldable smartphone market is expected to see significant growth in 2026, driven by Apple's first foldable iPhone and Samsung's Galaxy Z Trifold, with an annual growth rate projected at 30% [1][4] - By 2025, global foldable smartphone shipments are anticipated to reach 20.6 million units, a 10% increase from the previous year, with a long-term compound annual growth rate of 17% until 2029 [1][4] - Foldable smartphones are projected to account for over 10% of the total smartphone market value by 2029, marking a substantial shift in the high-end mobile device sector [1][4] Industry Dynamics - The introduction of Apple's foldable iPhone is expected to reshape the market structure, with Apple likely to capture over 22% of the shipment share in its launch year and 34% of the revenue share due to a high average selling price of $2,400 [3][5] - Major manufacturers are focusing on substantial innovations to stimulate upgrade demand as the traditional smartphone market becomes saturated and user upgrade cycles lengthen [6] - Foldable devices, including tri-fold models, are seen as a key direction for overcoming current industry bottlenecks, with their average price being approximately three times that of regular smartphones, enhancing brand value and profitability for participating companies [6]