香飘飘:未来,公司将继续深化打造“品销合一”的营销闭环
Core Viewpoint - Xiangpiaopiao (603711) emphasizes its commitment to user operation as the core strategy, focusing on content marketing and integrated online-offline communication to strengthen emotional connections with consumers [1] Group 1: Marketing Strategy - The company aims to deepen the "product-sales integration" marketing loop to ensure high-quality content reaches a broader audience [1] - Xiangpiaopiao plans to enhance brand influence through continuous efforts in content marketing and consumer engagement [1] Group 2: Brand Development - The company is focused on reinforcing the emotional bond between the brand and consumers as a key aspect of its marketing strategy [1]