MCLON(SZ:300945) Zheng Quan Shi Bao Wang·2025-12-11 10:57Core Insights - The global jewelry industry is accelerating its transition towards high-quality development amid increasing fluctuations in gold prices, with the 18-34 age group contributing over one-third of industry sales, driving a shift from "material-driven" to "brand + design + cultural" value reconstruction [1] Group 1: Industry Trends - The jewelry industry is witnessing a transformation focused on high-quality development, influenced by the younger consumer demographic's dual demand for cultural connotation and design [1] - The valuation logic of the jewelry industry is being restructured, as competition based solely on material value is becoming unsustainable [5] Group 2: Company Initiatives - Mankalon Jewelry is set to hold a brand launch event on December 10, 2025, at the Hangzhou Deshou Palace Museum, introducing a co-branded jewelry series with the Xu Beihong Art Museum, emphasizing cultural IP crossover and non-heritage craftsmanship [3] - The launch event will focus on "cultural narrative + immersive experience," highlighting the importance of value innovation in the jewelry industry [3] - Mankalon Jewelry's CEO emphasized the alignment of the brand's youthful and vibrant identity with the themes of freedom and pursuit represented by Xu Beihong's artwork [3] Group 3: Product Development - The co-branded series, themed "Tianma Xingkong," draws design elements from Xu Beihong's dynamic horse imagery, transforming artistic concepts into jewelry language [5] - The new products integrate traditional craftsmanship techniques with modern jewelry design, creating "wearable non-heritage jewelry" that appeals to young consumers [5] Group 4: Strategic Partnerships - Mankalon Jewelry has formed a strategic partnership with Beigaofeng Cultural Innovation to combine design and cultural resources, aiming to present local cultural IP in innovative ways [3][5] - This collaboration seeks to make traditional blessing culture a modern lifestyle that resonates with younger audiences, facilitating cultural transmission and dissemination [3] Group 5: Future Outlook - Mankalon plans to continue deepening its engagement with Eastern culture while enhancing craftsmanship and quality, exploring a unique development path that merges traditional heritage with modern innovation [6] - The company's practices are expected to provide replicable experiences for Chinese jewelry brands, promoting the industry's upgrade to higher value dimensions [6]