海底捞“红石榴计划”再落子 大排档火锅全国首店即将开业

Core Insights - Haidilao's new "Dapaidang" hotpot restaurant in Guangzhou has entered the internal testing phase and is set to officially open soon [2][5] Group 1: Product Offering - The restaurant will offer over 200 products, including fresh-cut meats, live seafood, teppanyaki items, and a fruit beverage area, allowing customers to select items in a market-like experience with a "one pot per person" dining format [2][5] - The menu will be dynamically adjusted according to seasonal changes, ensuring a fresh experience for customers [2][5] Group 2: Supply Chain and Quality Control - The restaurant relies on Haidilao's supply chain system, ensuring that ingredients are sourced from the origin, transported via cold chain, and temporarily stored at the restaurant, maintaining high-quality standards [2][5] - A "low-temperature cold chain direct delivery, same-day shelving" supply model is implemented, allowing seafood to remain alive before processing, which meets the demands for on-site preparation and fresh presentation [2][5] Group 3: Food Safety Measures - The first Dapaidang location will adhere to Haidilao's food safety standards, utilizing digital tools such as AI inspection systems, pest control systems, and food safety responsibility systems to effectively manage kitchen operations, environmental hygiene, and accountability [2][5] Group 4: Expansion Plans - Following the Guangzhou opening, Haidilao plans to launch additional Dapaidang locations in cities such as Qingdao, Shanghai, Wuhan, Hangzhou, and Nanning, with product structures tailored to local consumer preferences [3][6] Group 5: Business Performance - As of June 30, 2025, Haidilao's "Red Pomegranate Plan" has successfully incubated 14 restaurant brands, with a total of 126 stores under this initiative, and "other restaurant revenue" reaching 597 million yuan, a year-on-year increase of 227% [3][6]