Core Insights - The Chinese consumer market is undergoing a profound structural transformation, with new consumption concepts reshaping the business ecosystem [1] - CapitaLand Investment (China) has launched two new commercial brands, "Raffles·Jie" and "CapitaLand One Center," to provide richer and more personalized experiences that meet consumer demands for high-quality living [1] Group 1: Brand Launch and Partnerships - Over 20 well-known brands attended the launch event, covering categories such as apparel, lifestyle, sports, and pet economy, providing diverse perspectives on consumption trends [2] - CapitaLand Investment signed a management contract with Wuxi Binhu Jianfa Group to create the first "Raffles·Jie" in Wuxi, based on park-style commercial concepts [7] - A memorandum of cooperation was signed with Liangxi Technology City Group to advance collaboration in industrial park operations and property management in Wuxi [7] Group 2: Management and Expansion Strategy - The commercial real estate sector in China is entering a phase focused on revitalizing inefficient assets and unlocking asset value, which will become a new demand point [3] - CapitaLand's management output strategy aims to drive scalable growth while maintaining steady growth through excellent operations [3] - CapitaLand is expanding its management output projects, with two new projects, Bixiang Chuxiang (Changsha) and Yiwei Lin (Wuhan), set to launch in November, marking the company's innovative attempts in specialty commercial and product innovation [7] Group 3: International Expansion and Brand Support - CapitaLand has assisted nearly 60 Chinese brands in entering Southeast Asian markets, leveraging its asset and operational management capabilities [8] - The company has established itself as a preferred partner for quality brands entering the Chinese market and serves as a launch platform for Chinese and international brands entering Singapore [8] - CapitaLand manages approximately 10,200 retail leases in China, covering over 4,600 brands, and continues to expand its brand pool by introducing first stores in cities [9]
布局多元资产、协助中国品牌出海,凯德投资发布两大商业新品牌
Sou Hu Cai Jing·2025-12-11 11:22