奇瑞的智能化，要更加“不客气”了？
Guan Cha Zhe Wang·2025-12-11 11:33

Core Insights - Chery is undergoing a significant transformation in its approach to smart technology, consolidating its previously fragmented efforts into a unified smart center to enhance efficiency and innovation [2][10] Group 1: Leadership Changes and Structural Reorganization - Hu Weilong, a key figure from Geely, is set to join Chery to lead the development of advanced driver assistance systems, while Xie Baojun will oversee the overall electronic architecture [1] - Chery's establishment of the Smart Center in May 2023 aims to integrate its subsidiaries, Lion Technology and Dazhuo Intelligence, into a cohesive unit focusing on smart cockpit, assisted driving, and digital architecture [1][10] Group 2: Historical Context and Initial Challenges - Chery has been investing in smart technology since 2010, establishing Lion Technology to develop connected vehicle technologies, and has faced challenges in resource allocation and strategic planning [3][6] - The dual strategy of Dazhuo Intelligence, focusing on both quickly marketable ADAS systems and long-term L4 autonomous driving projects, led to resource dispersion and hindered progress [6][7] Group 3: Future Plans and Strategic Goals - Chery plans to launch 30 models equipped with its "Falcon Smart Driving" technology by the end of 2023, with a target to achieve L3 level autonomous driving by 2026 [10][12] - The company has signed a strategic cooperation agreement with Huawei, committing over 10 billion yuan and a team of 5,000 for the development of its smart brand [10][12] Group 4: Challenges Ahead - Integrating diverse teams from Lion Technology, Dazhuo Intelligence, and the R&D headquarters poses a significant management challenge for Chery [12] - The company must navigate a complex supplier landscape while balancing in-house development and partnerships to optimize its smart technology offerings [12] - Brand repositioning remains a critical challenge, as Chery seeks to establish a clear value proposition and enhance brand perception in the competitive market [12]