3 6 Ke·2025-12-11 11:39Core Insights - Li Auto has launched its first AI glasses, Livis, marking it as the first automotive company to join the "Hundred Glasses War" [2] - The company aims to become a terminal enterprise in the era of general artificial intelligence, planning to develop more hardware products beyond AI glasses [2] - The competition in the electric vehicle market is intensifying, with companies like Tesla and Xpeng also venturing into robotics and AI technologies [4][10] Industry Trends - The market share of fuel vehicles in China has dropped below 50%, with electric vehicles and fuel vehicles now equally represented in new car sales [5] - Predictions indicate that the penetration rate of electric vehicles in China could exceed 85% in the next three years, with high-end electric vehicles expected to surpass 60% by 2026 [5] - The automotive market is experiencing a "zero-sum game," where the growth of electric vehicles comes at the expense of fuel vehicles, leading to a slowdown in overall sales growth [7] Competitive Landscape - New energy vehicle companies are increasingly resembling traditional automakers, focusing on cost control and profitability amid a competitive landscape [8][10] - Li Auto, Seres, and Leap Motor are among the few new energy vehicle companies that have achieved profitability, while others like Xpeng and NIO aim for quarterly profitability [7][10] - The narrative around "automobiles" is shifting, with companies like Li Auto and Xpeng adopting a more diversified approach similar to Tesla's model [8][11] R&D Investments - R&D investments in artificial intelligence and robotics are becoming crucial for new energy vehicle companies, with Li Auto planning to allocate a significant portion of its R&D budget to AI technologies [20][26] - Tesla's R&D expenditures have been steadily increasing, focusing on AI and robotics, while Xpeng and Li Auto are also ramping up their investments in these areas [21][23][26] - The competitive pressure in the market necessitates that new energy vehicle companies maintain a strong focus on their core automotive sales while gradually increasing their investments in AI and technology [26][27]