跨境电商：推动中国—波兰 经贸合作的重要引擎

Core Insights - The global trade landscape is evolving from a focus on "goods flow" to a dual system of "data and goods," with cross-border e-commerce emerging as a new channel connecting economies [1] - The partnership between China and Poland is particularly significant, as both countries can leverage their strengths in manufacturing and digital economy to enhance trade cooperation [1] Group 1: Current Economic Cooperation Landscape - China and Poland have a long-standing trade relationship with complementary industrial structures, with Poland being a key logistics hub in Central and Eastern Europe [4] - In 2024, Poland's imports from China are projected to reach €49.2 billion, while exports to China are expected to be around €3.6 billion, with major imports including electronics and textiles [4] - Cross-border e-commerce is becoming a new driving force for trade optimization and industrial upgrading between the two countries, as many Chinese companies are using Poland as a distribution center for Europe [4] Group 2: E-commerce Market Growth in Poland - Poland's e-commerce sector has shown robust growth, with a market size projected to increase from $24.76 billion in 2025 to $37.39 billion by 2030, reflecting an annual growth rate of 8.59% [6] - The internet penetration rate in Poland is nearly 90%, supported by government and EU funding for digital transformation initiatives [6] - Local platform Allegro dominates the market, with projected revenues of approximately $13.8 billion in 2024, while international platforms like AliExpress and SHEIN are rapidly expanding their presence [8] Group 3: Opportunities and Challenges in Cross-border E-commerce - Chinese manufacturing has advantages in textiles, consumer electronics, and smart home products, while the multi-modal transport network facilitates cost-effective cross-border transactions [9] - Compliance with EU customs and VAT regulations poses challenges for Chinese sellers, requiring additional investment in certification and tax declaration [9][10] - Delivery efficiency and after-sales service remain critical, as lack of local service partners can lead to issues in delivery times and return processes [12] Group 4: Case Studies and Market Strategies - AliExpress utilizes a global supply chain and local warehousing to ensure delivery times of 3-10 days, while Temu employs aggressive pricing strategies to attract younger consumers [13][14] - Allegro's strategy focuses on enhancing service quality and setting higher standards for overseas merchants, which helps mitigate the impact of cross-border platforms [14][15] Group 5: Future Outlook and Cooperation Prospects - Future trends in cross-border e-commerce between China and Poland may focus on digital deepening, green transformation, and compliance upgrades [16] - Digital technologies such as big data and AI will be crucial for understanding consumer preferences and optimizing marketing strategies [16] - Compliance with EU regulations on tax transparency and consumer protection will be essential for sustainable growth in cross-border e-commerce [16][17]