助力文旅新融合 滴滴巴士上线沉浸式互动主题巴士

Core Insights - Didi Bus has launched an immersive interactive themed bus named "Rainforest Heart" in Xishuangbanna, enhancing the travel experience by integrating local natural and cultural features [1][3][9] Group 1: Product Features - The "Rainforest Heart" bus features a design that combines tropical rainforest elements and local culture, with decorations including rainforest plant designs and plush toys of notable rainforest plants [3][5] - Multiple interactive scenarios are set up on the bus, allowing passengers to engage in themed games and receive exclusive gifts related to the rainforest upon arrival [5][9] Group 2: Market Transformation - The initiative represents a shift from traditional road passenger transport to a market-oriented and experiential model, transforming public transport services from functional to experience-driven [7] - Didi Bus aims to create a mobile cultural window for Yunnan, revitalizing the traditional transportation industry and enhancing the travel experience [7][9] Group 3: Expansion and Collaboration - Didi Bus has launched six themed bus routes in Yunnan, including routes from Dali to Lijiang and from Lijiang to Lugu Lake, serving over 380,000 passengers in just over a year [9][11] - The company has expanded its tourism bus services across 14 provinces in China, covering nearly a hundred tourist attractions, and plans to continue optimizing and upgrading the travel experience [11]