瑞幸咖啡：醇香中淬炼可持续未来，推动产业与生态共荣

Core Viewpoint - Luckin Coffee has achieved significant commercial success while leading the industry with a comprehensive green sustainable development strategy, recently awarded the "Sustainable Ecological Contribution Model Award" at the First Financial China Corporate Social Responsibility Model Selection [1] Group 1: Sustainable Development Strategy - The 2025 First Financial China Corporate Social Responsibility Model Selection focuses on "sustainable competitiveness," assessing how Chinese companies transform social responsibility practices into long-term capabilities that drive business, environmental, and social resilience [3] - Luckin Coffee's "Towards a Better Tomorrow" strategy emphasizes corporate social responsibility, providing innovative solutions for business innovation, environmental friendliness, and ecological protection, setting a benchmark for new consumer brands [3] Group 2: Green Value Chain Initiatives - Luckin Coffee has built a green value chain, utilizing technological innovation to drive industry progress, including the establishment of a fresh fruit processing plant in Yunnan, which employs advanced water treatment technologies to achieve zero industrial wastewater discharge and significantly reduce water usage [3] - The Jiangsu roasting base, operational since 2024, integrates green operational principles and received the LEED BD+C Platinum certification in May 2025, with ongoing construction of two additional factories in Qingdao and Xiamen also adhering to the highest LEED Platinum and Chinese Green Building Three-Star standards [5] Group 3: Front-End Consumer Engagement - Luckin Coffee extends its sustainability standards to front-end consumption, developing a standardized LEED store model, with three stores in Xiamen, Tianjin, and Hangzhou achieving LEED Gold certification, demonstrating excellence in energy conservation, water saving, and indoor environmental quality [7] - The flagship store in Beijing's Zhongguancun received the LEED v4 ID+C Platinum certification, serving as a positive example for the domestic coffee industry [7] Group 4: Biodiversity and Social Responsibility - Luckin Coffee actively engages in biodiversity protection and social welfare, launching a "Business for Good" biodiversity project in collaboration with WWF and OPF, focusing on the conservation of the endangered Blue-throated Bee-eater, with its population increasing from 119 in 2023 to nearly 500 by July 2025 [7] - The company supports the "Benevolence Campus Health Action" by donating eight "Benevolence Medical Rooms" in Yunnan and Xinjiang, and has partnered with the Red Cross Foundation to assist children with congenital heart disease from these regions [10] Group 5: Long-term Strategic Shift - Luckin Coffee's sustainable development practices are integrated into its core business strategy, transitioning from a focus on scale growth to prioritizing quality, responsibility, and sustainable competitiveness, positioning itself as an advocate for sustainable lifestyles and a pioneer in harmonious coexistence between industry and ecology [10]