Digital Brands Group and The Grove Collective, the Official NIL Program for the University of Mississippi, Announce Exclusive Apparel Private Label Manufacturing Agreement

Core Insights - Digital Brands Group, Inc. has entered into a three-year Exclusive Private Label Manufacturing Agreement with The Grove Collective, focusing on eCommerce and fashion [1] - The Grove Collective is the official NIL program for the University of Mississippi, aimed at creating NIL opportunities for student-athletes [2] - The first product launch, a playoff capsule collection, is scheduled for December 19, with additional collections planned for January, February, and March [3] Company Overview - Digital Brands Group offers a variety of apparel through direct-to-consumer and wholesale channels, leveraging a digitally native-first vertical brand model [7] - The company aims to enhance customer engagement by utilizing data and purchase history to create personalized content [7] Partnership Details - The partnership with The Grove Collective is expected to elevate the visibility and marketability of student-athletes, leveraging a direct-to-consumer model in collegiate apparel [6] - Every purchase from the capsule collections will contribute to The Grove Collective's NIL fund, supporting female student-athletes [4] Leadership Statements - The CEO of Digital Brands Group expressed excitement about the partnership and highlighted the company's significant month-over-month revenue growth, positioning it as a leader in collegiate apparel [5] - The Executive Director of The Grove Collective emphasized the innovative approach of Digital Brands Group in enhancing the collegiate sports experience [6]