城区辅助驾驶下探至十万级，规模化拐点将至

Core Insights - Horizon's unique advantage lies in its "ecosystem" that spans both hardware and software, aiming to make advanced driver assistance systems (ADAS) accessible to a broader market [1][12][20] - The company plans to introduce a city driving assistance solution priced for vehicles in the 100,000 RMB range, targeting mass-market adoption [2][5] Group 1: Market Positioning - Currently, only three models in the 100,000 to 150,000 RMB range support city driving assistance, with two of them utilizing Horizon's HSD solution [2] - Horizon's strategy is to transition high-level ADAS from a technology breakthrough to widespread availability, positioning it as the "automatic transmission of the new era" [2][5] Group 2: Technological Development - Horizon's HSD 600 solution, based on the J6P chip with 560 TOPS, is already in mass production for models priced between 130,000 and 150,000 RMB [7] - The upcoming HSD 300 solution, utilizing two J6M chips with 128 TOPS each, aims to further reduce costs while maintaining city driving assistance capabilities [7][8] Group 3: Industry Dynamics - The automotive market may undergo significant changes if Horizon's HSD systems become prevalent in vehicles priced below 200,000 RMB, as this could democratize access to advanced driving technologies [9] - The transition from highway to city NOA (Navigation on Autopilot) presents challenges for many automakers, requiring substantial investments in data centers and model training [10] Group 4: Collaboration and Ecosystem - Horizon is shifting from a hardware-centric model to a more collaborative approach, offering its HSD Together model to partners, which includes sharing AI technology and model services [12][13] - The company has already partnered with various firms, including a joint venture with Volkswagen, to enhance its ecosystem and expand its market reach [14] Group 5: Broader Applications - Horizon is also expanding into the robotics sector, becoming a major computing platform for consumer robots, which complements its automotive initiatives [16][20] - The company's dual focus on automotive and robotics ecosystems positions it as a foundational capability provider rather than just a chip supplier [20][22]