Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
DisneyDisney(US:DIS) CNBC·2025-12-11 14:05

Core Insights - The Walt Disney Company announced a $1 billion equity investment in OpenAI, allowing users to create videos with Disney's copyrighted characters on the Sora platform [1] - Sora, launched by OpenAI in September, enables users to generate short videos through text prompts, featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars [1] - Disney CEO Bob Iger emphasized the importance of responsibly extending storytelling through generative AI while protecting creators and their works [2] Investment Details - Disney's investment in OpenAI amounts to $1 billion, marking a significant financial commitment to the collaboration [1] - The partnership will enhance the capabilities of Sora, allowing users to utilize Disney's extensive intellectual property [2] Technology and User Engagement - Sora allows users to create content by simply typing prompts, making video creation accessible and user-friendly [1] - OpenAI's ChatGPT Images will also enable users to generate images using natural language prompts, further integrating Disney's intellectual property into AI-driven content creation [2]