Mate80发布后,华为连续两周重夺中国手机市场第一

Core Insights - Huawei has regained the top position in the domestic smartphone market, surpassing Apple for two consecutive weeks since the launch of the Mate80 series [1][6]. Market Share Summary - In week 48, Huawei achieved a market share of 27.81%, significantly ahead of Apple's 17.12%. OPPO, vivo, and Honor ranked third to fifth with shares of 14.68%, 14.41%, and 12.80% respectively [3]. - In week 49 (December 1-7), Huawei maintained its lead with a market share of 22.89%, while Apple followed with 18.65%. OPPO and vivo ranked third and fourth with shares of 16.36% and 15.05%, and Xiaomi was fifth with 13.30% [5]. Pricing Strategy - Despite a global increase in storage prices, Huawei has reduced the pricing of its new models compared to the previous generation. This is attributed to improved yield rates of self-developed chips and the maturation of the Harmony OS [5].