Disney to Invest $1 Billion in OpenAI, License Characters for Use in ChatGPT, Sora

Core Insights - The licensing deal spans three years and allows users to create videos featuring over 200 characters from Disney, Marvel, Star Wars, and Pixar [1] Group 1 - The deal enhances user engagement by providing access to a wide range of popular characters [1] - This initiative may lead to increased content creation and sharing among users, potentially boosting brand visibility [1] - The collaboration reflects a strategic move by the company to leverage its intellectual property in the digital space [1]