SERES(SH:601127) Feng Huang Wang Cai Jing·2025-12-11 14:25Core Viewpoint - The luxury car market in China is undergoing a dramatic shift, with traditional foreign luxury brands facing significant challenges from domestic competitors like AITO Wenjie, which has rapidly ascended to become a leading luxury brand in China [1][2]. Group 1: Market Dynamics - Foreign luxury car brands, once dominant, are now losing ground as local dealers transition to selling AITO Wenjie vehicles, indicating a significant change in consumer preferences [1][2]. - AITO Wenjie has achieved cumulative sales exceeding 900,000 units, with November sales surpassing 51,000 units, marking a historic high and establishing it as the only brand in China to exceed both sales and average price of traditional luxury brands [2][5]. Group 2: Product Performance - AITO Wenjie models, such as the M9, M8, M7, and M5, have seen impressive sales figures, with the M9 alone selling over 260,000 units and dominating the 500,000 yuan price segment [5][6]. - The average transaction price for AITO Wenjie vehicles reached 390,000 yuan, closely aligning with traditional luxury brands, indicating a shift in market value [5]. Group 3: Consumer Perception - The perception of luxury is evolving, with high-net-worth individuals now prioritizing smart technology and safety features over traditional brand prestige [6][8]. - AITO Wenjie has positioned itself as a leader in safety and technology, with innovative features such as collision unlock redundancy modules, which enhance vehicle safety beyond industry standards [7][8]. Group 4: Competitive Landscape - AITO Wenjie has become a benchmark for luxury electric vehicles in China, with its models frequently compared to those of traditional luxury brands [11][12]. - The brand's rapid rise has led to a shift in consumer recommendations, with AITO Wenjie now being viewed as a reliable choice in the luxury segment [12][16]. Group 5: Strategic Vision - The company aims to redefine luxury by integrating advanced technology and safety into its vehicles, moving away from the traditional luxury model based on brand history and material quality [9][10]. - AITO Wenjie represents a new wave of Chinese automotive innovation, leveraging local manufacturing and technology to compete on a global scale [9][10].