Disney to invest $1 billion in OpenAI, license characters for Sora AI tool
DisneyDisney(US:DIS) Yahoo Finance·2025-12-11 14:40

Dec 11 (Reuters) - Walt Disney is investing $1 billion in OpenAI and will let the startup use characters ​from Star Wars, Pixar and Marvel franchises in ‌its Sora AI video and image generator, a crucial deal that could ‌reshape how Hollywood makes content. The partnership announced on Thursday is a pivotal step in Hollywood's embrace of generative artificial intelligence, despite the industry's concerns over the impact of AI on ⁠creative jobs and intellectual ‌property rights. As part of the agreement, S ...