Henrique Braun will replace Jim Quincey as CEO of Coca-Cola

Leadership Transition - Coca-Cola COO Henrique Braun will replace outgoing CEO James Quincey effective March 31, marking the end of Quincey's nine-year tenure as CEO [1] - Quincey will continue to serve as executive chairman on the board after stepping down [1] Executive Background - Braun has been with Coca-Cola since 1996, holding various positions including president of the Latin America unit and COO since early 2025 [2] - His extensive experience includes leadership roles in Brazil, China, and South Korea [2] Market Position - Coca-Cola remains the market leader in the cola segment, with its flagship product outperforming competitors, recently pushing Pepsi to third place [3] - Sprite has become the second most consumed soda in the U.S., indicating a shift in consumer preferences [3] Sales Performance - The company reported an increase in global unit case volume in the most recent quarter, although it had declined in the previous three months [4] - Soda sales are flat among key demographics, but there is growing demand for other Coca-Cola products like Smartwater [4]