Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters
DisneyDisney(US:DIS) TechCrunch·2025-12-11 15:21

Core Insights - The Walt Disney Company has entered a three-year partnership with OpenAI, which includes a $1 billion equity investment in OpenAI [1][5] Group 1: Partnership Details - The partnership will integrate Disney's iconic characters into OpenAI's Sora AI video generator, allowing users to create videos using over 200 characters from Disney, Marvel, Pixar, and Star Wars [1][2] - Disney will also become a major customer of OpenAI, utilizing its APIs to develop new products and experiences, including for Disney+ [6] Group 2: Character Availability - Users will have access to a wide range of characters, including Mickey Mouse, Ariel, and characters from popular franchises like Encanto, Frozen, and Toy Story [3][4] - The agreement allows for the use of these characters in ChatGPT Images, but does not include any talent likenesses or voices [4] Group 3: Industry Context - Disney's CEO Bob Iger emphasized the importance of responsibly extending storytelling through generative AI while protecting creators' rights [5] - OpenAI's CEO Sam Altman highlighted the collaboration as a model for how AI companies and creative leaders can work together to promote innovation [8] - Despite this partnership, Disney has previously taken legal action against other AI platforms for intellectual property violations, indicating a cautious approach to AI integration [8][9]

Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters - Reportify