泡泡玛特与LV再连接：一场彼此需要的结盟

Core Viewpoint - Pop Mart's trendy toy business is increasingly connecting with the luxury goods sector, as evidenced by the appointment of LVMH's Greater China President, Wu Yue, to its board of directors [2][5]. Group 1: Strategic Developments - Wu Yue's appointment may indicate Pop Mart's further exploration into the core circle of international fashion trends [3]. - The company has been compared to luxury brands like Hermes due to its high gross margin of nearly 70% since its performance explosion [3]. - Pop Mart's collaboration with LVMH and its luxury brands could signify a shift from mere marketing to deeper strategic interactions [13]. Group 2: Market Dynamics - The demand for scarcity is a common pursuit in both the trendy toy and luxury goods industries, where exclusivity enhances social status and identity recognition [6]. - Pop Mart's products, particularly in the secondary market, have seen a decline in premium pricing, indicating a cooling of consumer interest compared to previous "one toy hard to find" scenarios [4][11]. - The company aims to balance IP value, scarcity, and revenue scalability, which remains a long-term challenge [15]. Group 3: Financial Performance and Challenges - In the first half of 2025, the MEGA series generated nearly 1 billion yuan, accounting for 7% of total revenue [10]. - Pop Mart's stock price has dropped over 45% since its peak, with a market capitalization loss exceeding 200 billion HKD, reflecting investor concerns over declining resale prices and market sentiment [16][17]. - The company is facing a "availability paradox," where increased production capacity is transforming its core IP LABUBU from a scarce trend symbol to a mass-market product, potentially signaling a decline in popularity [19]. Group 4: Future Prospects - Pop Mart is expanding its international presence, with plans to open 200 new stores by the end of the year, maintaining a pace of approximately three new stores per week [14]. - The company is also diversifying its IP portfolio, with notable growth from new IPs like CRYBABY and Star People, which are expected to contribute significantly to revenue [14]. - Collaborations with major brands and the development of immersive experiences are part of Pop Mart's strategy to deepen emotional connections with consumers [27].