Zacks Initiates Coverage of Hour Loop With Neutral Recommendation

Zacks Investment Research has recently initiated coverage of Hour Loop, Inc. (HOUR) with a Neutral recommendation, marking the firm’s first-ever analyst report on the microcap e-commerce player. The initiation reflects a balanced view of Hour Loop’s strengths in operational execution and technology-driven scalability against significant risks related to liquidity and platform dependence. Hour Loop’s growing order volume is a noteworthy development. Despite modest top-line growth of just 3%, the company reco ...